Because the tech can help developers and analysts better determine user intent, attention, and focus, eye-tracking is also used to gather user information to make programs and user experiences better. 

Now, the technology is being used for a slightly different purpose: learning why – and how – Street Fighter pros are some of the most talented eSports contenders in the world. 

Working alongside longstanding partner Dell Gaming, ELEAGUE is set to (potentially) unveil the age-old secrets behind high-level Street Fighter V play at its upcoming Street Fighter V Invitational in Atlanta, GA. The Invitational will mark the first time the eye movements of combatants have been tracked in-game to gain insight into player strategies. 

Tournament commentators and analysts will use the technology to provide unprecedented insight into the split-second, match-defining decisions pros make during each and every bout – and then relay that to fans and spectators through special “getting technical” segments during each broadcast. 

The five-week tournament, which kicks off June 1 at 3 p.m. EDT on ELEAGUE’s Twitch channel, will see 22 competitors duking it out for $250,000 in prize money. Featured matches will air each Friday at 11 p.m. EDT/PDT on TBS throughout the month of June. 

Like in traditional sports, these esports stars have distinct abilities that we can now show as part of ELEAGUE’s live event coverage, and we are excited to offer viewers an unprecedented level of access to live fighting game competition through our partnership with Dell.

– Robert Occhialini, Vice President, esports Products and Technology, Turner Sports

Stay tuned to GameSkinny for more news and info on ELEAGUE and the Street Fighter V Invitational.